Smallest Viable Market

Ch-4, This is Marketing

When you start serving the market, the first thing you should clearly define is “What changes are you trying to make?” and “ What promises are you making?”. The changes or the influence, you want to make should never be vague or something impossible to achieve like “I want to change the entire Indian education system.” It seems pretty cool, but not achievable at first, therefore define it clearly, be very specific. Promises, you make are directly connected to the changes, you seek. Generally, Promises aren’t specified anywhere, but it’s implied.



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Daisy Kataria

20. Experimenting Everything that comes in my way. Adopting the philosophy to treat everyone as kindly as possible. 🌈 Sun, Stars and Crystals are my thing. 🌈