Ch-3, This is Marketing, Part 2
Stories, connection, and Experience
Seth tells to create stories that resonate, make genuine connections, and creating generous experiences.
Apple does exactly the same.
It has many ads and campaigns which tell stories that resemble its audience, showing them how it actually feels to use their product. It shows the realistic people doing not-so-cool things in a very cool way. In this new ad, they show everything their audience does in a very relatable and cool way. At the same time, targeting the desired emotion of being cool with status and providing the utility.
It makes a genuine connection, if you have ever gone through their social media accounts, it doesn’t beg you to buy their product in any form, but it has actually created a very genuine, strong, loyal, and engaging community.
There’s a launch event every year, which is just creating an experience with intent.